Trend Report: Micellar Water

Makeup removal wipes are so yesterday.

The latest trend for removing your makeup comes from France and it’s micellar water. Here’s what you need to know:

What is it?

Named for the micelles or microscopic oil spheres, micellar cleansing water or micellar water is a gentle, lightweight, chemical-free cleanser.

The formula is unique in that it doesn’t have to be rinsed off like traditional cleansers. It was created in the 90s to help Parisian women wash their faces without using the region’s harsh water.

How does it work?

When you pour the micellar water onto a cotton pad, the hydrophilic heads of the micelles stick to the hydrophilic cotton fibers and the hydrophobic tails stick out acting as a magnet to attract and entrap makeup, oil and any other impurities on your skin. The micelles actually dissolve these impurities as you gently sweep the cotton pad over your skin in light, circular motions.

Why is it so popular?

A beauty secret once only enjoyed by Parisian women, it has become available in the U.S. after makeup artists and models raved about the product. We know you’re always looking for double-duty products and this 2-in-1 makeup remover and cleanser is perfect for the days you’re just too tired to wash your face. It’s also awesome to use on the go or after a workout. And since it doesn’t have any harsh chemicals or strip the skin, you don’t have to worry about any irritation.

Whether you use micellar water as a makeup remover or cleanser, it’s a great product to have. Micellar water leaves your skin feeling soft, nourished and hydrated.

So what are you waiting for? Make the switch today!